What to Do When Your Facebook Ad is Stuck in Review


Imagine the anticipation of launching your carefully crafted Facebook ad campaign, only to find out that your ad is stuck in review limbo. In this article, we’ll dive into the frustration of having your Facebook ad stuck in review and explore actionable steps to overcome this hurdle. Let’s get started by understanding why your Facebook ads might end up in this challenging situation.

Why Are My Facebook Ads Stuck in Review?

The digital marketing world can be both exciting and baffling. One of the baffling moments is when your Facebook ad gets stuck in the review process. But why does this happen? Facebook’s stringent review process aims to ensure that ads align with their policies and guidelines. This includes everything from content to targeting. Sometimes, your ad might trigger specific flags that lead to manual reviews, or it could be caught up in the high volume of ads during peak seasons. Understanding these reasons can make dealing with the situation a bit less frustrating.

A Deeper Dive: Exploring the Ad Approval Process

Ever wondered what goes on behind the scenes during ad review? Facebook’s review mechanism is a blend of automation and human intervention. Automated tools scan ads for compliance, but manual review comes into play when things aren’t crystal clear. Understanding this dual process gives you insights into why certain ads might get stuck.

This infographic will help you to understand the approval process of Meta Ads.

Facebook Ad Approval Process

Common Reasons for Ads Getting Stuck in Review

When you send your ad for review, it undergoes a thorough examination to ensure it aligns with the platform’s advertising policies. This evaluation encompasses various aspects of your ad, including images, videos, text, targeting details, and even the ad’s destination. This scrutiny aims to maintain a safe and compliant advertising environment on the platform.

Sometimes, your ad isn’t held up in the review process due to a technical glitch but rather because it requires a more detailed assessment. In other instances, your ad may appear to be running but fails to generate any impressions – a peculiar issue that can be resolved.

One potential culprit that can impede your ad’s progress is embedded text within images, which may trigger alarm bells and result in your ad being held for review. Recognizing these potential stumbling blocks enables you to take prompt action to address them.

How Long Can a Facebook Ad Stay in Review?

Patience is key when it comes to waiting for your ad’s review to complete. Most ads are reviewed within 24 hours, but there are instances where it might take longer. Facebook employs a mix of automated and manual review processes to ensure ad compliance. This means your ad is scrutinized from every angle – from targeting to creative elements. It’s this thoroughness that ensures Facebook maintains a safe and engaging platform for users.

Taking Action: What You Can Do While Waiting

The waiting game can be nerve-wracking, but you’re not powerless. Two strategies can be your saviors: turning off and on adsets, and duplicating your ads. Sometimes, a simple pause and resume can refresh the review status. Duplicating ads can also yield surprising results, with new copies getting approved when the original is stuck. Additionally, examining your ad’s creative content, especially images with text, can help you pinpoint possible culprits for the delay.

Contacting Facebook Support: The Ultimate Solution

If your ad remains in review purgatory after 48 hours, it’s time to call in reinforcements. Facebook’s support system can be your lifeline. Engaging with their support through chat or the help center form can expedite the review process. It’s worth noting that reaching out to support resets the 24-hour clock, but it’s a valuable step when you need a quick resolution.

Final Words

Navigating the twists and turns of Facebook ad reviews can be challenging, but armed with knowledge, you’re better equipped to tackle the situation. Remember, patience and persistence are your allies. Whether it’s troubleshooting your ads or seeking support, the journey to getting your Facebook ad out of review is a testament to your dedication as a savvy marketer.

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