There’s No Such Thing as Quick Wins in SEO… Or Is There?


Search engine optimization (SEO) is often perceived as a time-consuming process that requires patience and effort to see results. However, in the fast-paced world of digital marketing, some marketers are constantly on the lookout for quick wins to achieve faster results. In this blog, we’ll explore the concept of quick wins in SEO and introduce the idea of leveraging authority sites through parasite SEO to achieve faster results, albeit with some risks involved. 

Understanding Parasite SEO 

Parasite SEO is a tactic that involves utilizing the authority and ranking power of established websites, such as news outlets, to boost your own website’s visibility on search engine results pages (SERPs). These authority sites already have a high domain authority and can often rank for competitive keywords quickly. By strategically leveraging these sites, you can potentially achieve faster results in terms of visibility and organic traffic. 

The Step-by-Step Process

Here’s a step-by-step process to implement parasite SEO for quick wins in SEO: 

Identify the hardest keyword to rank for

Choose a highly competitive keyword that aligns with your business or product. This keyword should have a significant search volume and be challenging to rank for on your own. 

Outreach to major outlets for article placement

Reach out to major authority sites in your niche, such as MSN, Yahoo, or other news outlets, and propose an article that provides valuable and relevant content to their audience. Offer to write an article for them in exchange for a link back to your website. 

Craft the article to capture the featured snippet

The featured snippet is the highlighted snippet that appears at the top of some SERPs, providing a quick answer to a search query. Craft your article to target the featured snippet by providing concise and relevant information that is likely to be featured. 

Emphasize the importance of including product links

Within the article, include links to your own website or product pages strategically. This can drive traffic to your website and potentially generate sales. 

Offer a percentage to the outlet for sales generated

To incentivize the authority site to accept your article and include your links, offer them a percentage of the sales generated through those links. This can be a win-win arrangement where the authority site gets additional revenue, and you get the visibility and traffic from their audience. 

Rank for desired keywords and keep it low-key

Once the article is published and the links are live, monitor the rankings for the desired keywords. Avoid drawing attention to the fact that you are leveraging an authority site for SEO purposes, as this tactic may not be well-received by everyone in the SEO community. 

Read Also: Navigating the Future of SEO in a Post-ChatGPT World 

Case Study 

Weight Loss Drug in the UK: For example, let’s consider a recent case of a highly competitive keyword, such as a weight loss drug in the UK. Due to the intense competition and the slow nature of traditional SEO, it may be challenging for a direct-to-consumer (DTC) brand to rank for this keyword and generate early sales with their own website. However, by leveraging a news outlet’s authority site through parasite SEO, the brand can potentially achieve quick wins by ranking for the keyword and capturing a share of the organic traffic. 

Budget and Creativity 

Key Factors: It’s essential to note that implementing parasite SEO successfully requires a serious budget. Authority sites often charge a significant fee for article placement, and offering a percentage of sales can further add to the costs. Additionally, crafting compelling and valuable content that captures the featured snippet requires creativity and expertise in content creation. It’s crucial to invest in high-quality content that aligns with the authority site’s audience and provides value to its readers. 

Balancing the Risks and Rewards: While parasite SEO can offer the potential for quick wins in SEO, it’s important to acknowledge the risks involved. As this tactic involves leveraging another website’s authority and reputation, it may not be well-received by everyone in the SEO community, and it may not be considered a sustainable long-term strategy. There’s also a risk of the authority site removing or modifying the links in the future, which can impact your rankings and traffic. 

Therefore, it’s crucial to carefully consider the risks and rewards of implementing parasite SEO as part of your overall SEO strategy. It’s not a guaranteed shortcut to success, and it’s important to weigh the potential benefits against the potential risks and costs. 


While SEO is typically perceived as a long-term strategy, there are ways to potentially achieve quick wins with the right budget and creativity. Parasite SEO, by leveraging the authority of established sites, can offer a shortcut to visibility and organic traffic. However, it’s crucial to carefully consider the risks and rewards and ensure that this tactic aligns with your overall SEO strategy and business goals. 

So, if you’re willing to take some risks and have the budget and creativity to implement parasite SEO effectively, it can be a strategy worth exploring. However, always remember to prioritize providing valuable and relevant content to the authority site’s audience and maintaining ethical SEO practices to ensure long-term success in your SEO efforts. Happy ranking! 

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