Exploring the Potential Impact of ChatGPT Plugins on Product Managers


OpenAI has just launched its latest feature, Plugins for ChatGPT, the popular AI language model. This new feature has been dubbed ChatGPT’s App Store moment, and it will enable the AI to tap into the internet for data beyond the September 2021 cutoff, as well as access third-party services like OpenTable, Expedia, and Instacart, among many others. In this blog, we will discuss the potential impact of ChatGPT plugins.

What ChatGPT Plugins Mean for Product Managers

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As a product manager, it is important to understand the impact that this new feature will have on the industry. ChatGPT already boasts over 100 million DAUs+, which makes it a massive presence on the internet. Although it may not overtake Google overnight, the rapid pace at which AI technology is advancing means that it is only a matter of time before ChatGPT and other AI technologies begin to disrupt traditional search engines.

Product managers and growth teams need to plan for this eventuality, and it is likely that many of their competitors are already on the plugin API waitlist. Therefore, it is important to take proactive steps to stay ahead of the curve and be prepared for the changes that are sure to come.

Read Also: ChatGPT-4: The Future of Conversational AI

Steps for Product Managers to Take in Exploring the Potential of ChatGPT Plugins

  • Talk to customers about AI and ChatGPT: It is important to understand how customers are currently using AI, and how they might use it in the future. What kind of problems are they solving with AI, and what are some of the frustrations they are experiencing?
  • Research audience sentiment on ChatGPT usage: Use your LinkedIn, Facebook, and email list to run polls and surveys on how your audience is using ChatGPT in their daily lives. Are they bought on, skeptical, or somewhere in between?
  • Bring it up with leadership: Sync up with the higher-ups to get a temperature check. What value do they see in ChatGPT, and what areas do they deem more important to enhance with AI than others? What is their reaction to the results from steps 1 and 2?
  • Brainstorm with the product and growth team: Work with your team to identify the use cases that ChatGPT plugins enable, which intersect with your product and customer needs. What experiments can you run to test your hypotheses?
  • Allocate R&D time with dev: If you determine that AI is an integral area of focus for your product, work with your developers to explore the technical feasibility of implementing ChatGPT plugins. First, get on the plugin API waitlist to gain access, study other implementations, and then collaborate to build a cohesive experience for your customers.
  • Plan for limitations: While ChatGPT’s plugins offer a lot of potential benefits, there are also some limitations to be aware of. OpenAI’s APIs aren’t known for scale yet, and speed can be flaky. Security is also a concern, and there have been instances of data privacy bugs in the open-source library. Therefore, it is important to plan for these limitations and be prepared to address any potential security loopholes.
  • Keep an eye out for competition: As with any new technology, first-movers will make a lot of noise. Keep an eye on your competitors and be prepared to respond quickly if they begin to implement ChatGPT plugins in their products.
  • Engage product marketing early: Ideate on how ChatGPT plugins will potentially play a role in positioning and messaging for your product. Engage your marketing team early in the process to ensure that your messaging is aligned with your product’s value proposition and resonates with your target audience.


In conclusion, ChatGPT’s new plugin feature is a game-changer for the AI landscape. As a product manager, it’s crucial to keep an eye on the potential impact of this new development. With over 100 million DAUs, ChatGPT has significant visibility as internet real estate, and it’s time to frame your product’s AI strategy if you haven’t already.

By talking to customers, researching audience sentiment, bringing up the idea with leadership, brainstorming with the product and growth team, and allocating some R&D time to development, you can explore the potential use cases that ChatGPT plugins enable and build a cohesive experience for your customers.

However, it’s essential to plan for limitations, such as scalability, speed, and security concerns. OpenAI’s APIs are still relatively new, and with fast execution comes a bundle of security loopholes that must be addressed. Moreover, with the ChatGPT plugins’ advent, the competition will heat up, and first movers will make a lot of noise.

Engaging in product marketing early and ideating on how this will potentially play in positioning and messaging can also help you stay ahead of the curve. Ultimately, whether you decide to place your bets elsewhere or explore the potential of ChatGPT’s plugins, the team needs to be clear on why. The future of AI is now, and the decisions you make as a product manager today will shape your organization’s future.

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