Advertising on social media platforms like Facebook and Instagram can be a powerful way to reach your target audience and achieve your business objectives. However, with so many advertisers vying for attention, it can be challenging to stand out from the crowd and achieve the results you’re looking for. In this blog post, we’ll share 5 surprising fb ads tips in 2023 that you may not have heard before.
1. Be Structurally Agnostic
When it comes to structuring your Facebook and Instagram ad campaigns, there’s no one-size-fits-all approach. Some advertisers prefer a consolidated structure with a few high-performing campaigns, while others opt for dozens of smaller campaigns with more granular targeting. It’s important to be comfortable with both approaches and not become formulaic in your approach. Test different structures and find what works best for each account.
Read Also: 10 Facebook Ads Warning Signs You Shouldn’t Ignore.
2. The Learning Phase Doesn’t Fix Bad Creative
While Facebook’s learning phase can help your ad campaigns optimize and improve over time, it won’t fix bad creative. If your ads aren’t showing promise after a few days, it’s better to take another shot on goal with new creative than to wait for the learning phase to end. Focus on creating high-quality, attention-grabbing ad creative that resonates with your target audience.
3. Blanket Launching Ads
Blanket launching ads refers to the practice of launching the same ad/post ID to all levels of the funnel. While it may seem counterintuitive to use the same copy and creative for different audiences, it can actually be an effective strategy. This helps with post engagement and allows your existing customers to provide testimonials that cold audiences can see. Only write copy specific to prospecting, retargeting, and existing customers if certain offers apply only to a specific level of the funnel.
Read Also: How to Balance Targeting a Broad Audience and Retargeting on Facebook Ads
4. Keep Testing Across Multiple Accounts Despite Different Test Results
It’s important to take calculated risks and try new things, even if they didn’t work well on one account. For example, dynamic ads may work great in one account but not in another, and that’s okay. Keep testing and tweaking until you find what works best for each account. Don’t let a failed test on one account prevent you from trying the same test in another account. Each account is unique, and what works for one may not work for another. Keep an open mind and keep testing until you find the winning formula.
5. Very Few Strategies Work on 100% of Accounts
Facebook’s algorithm is constantly evolving, and what works on one account may not work on another. It’s important to be open to trying new things and not to fall into the trap of thinking that you have found a formula that works for every account. Don’t assume that a particular strategy that worked well on one account will work on another. Instead, be willing to pivot your strategy and try new things based on the performance of each campaign.
In conclusion, these 5 Facebook ads tips may surprise you, but they are all backed by real-world experience and results. From being structurally agnostic to not letting test results on one account prevent you from running the same test in other accounts, these tips highlight the importance of flexibility, creativity, and a willingness to experiment. While Facebook’s algorithm is constantly evolving, these tips can help you optimize your campaigns and achieve better results. So the next time you launch a Facebook or Instagram ad campaign, keep these tips in mind and don’t be afraid to try something new.
[…] Read Also: 5 Surprising Fb Ads Tips in 2023 You Probably Haven’t Heard Before […]